The value proposition here is straightforward:
Buy a ticket. Help a child with cancer experience camp. Get a real shot at driving away with a brand-new, $100,000 travel trailer.
The RV the North Giveaway is a national charitable initiative celebrating the Canadian Recreational Vehicle Association (CRVA)’s 50th anniversary and benefitting CCRVA’s charity partner, Care Camps in Canada. All proceeds from the giveaway go directly to Care Camps Foundation to fund pediatric oncology camps across Canada.
This is not just a promotion. It’s the entire Canadian RV and camping sector stepping up together.
To mark CRVA’s 50th anniversary in 2025, General Coach Canada has donated a brand-new 2025 Citation Reward travel trailer, retail value $100,000, to anchor the RV the North Giveaway.
Key highlights from the official Giveaway page:
Prize: 2025 Citation Reward travel trailer by General Coach Canada
Approximate retail value: $100,000
Built in Canada by a family-owned manufacturer
Designed for modern RVing with comfort, technology and aerodynamic, lightweight construction
General Coach has framed this as more than a product promotion—it’s a way to “bring the joy of RVing to Canadians while supporting an incredible cause.”
The RV the North Giveaway has a simple premise:
While you’re planning your dream RV road trip, your ticket helps send a child with cancer on their own life-changing camp adventure.
From the campaign site:
100% of proceeds from ticket sales support Care Camps Foundation to fund pediatric oncology camps in Canada.
In 2024, Care Camps Foundation funded 16 camps across Canada, serving over 7,600 children with cancer and their family members.
The campaign goal is clear and ambitious:
Help Care Camps reach $125,000 through the RV the North Giveaway and send more kids and families to camp.
CCRVA is proud to support Care Camps Foundation, a charity founded by campground owners, and we actively encourage our members and partners to engage in fundraising and awareness-building.
Care Camps:
Is a national non-profit that funds medically supervised pediatric oncology camps across Canada and the United States. carecamps.org
Partners with the outdoor industry and other organizations to bring “the healing power of community and the outdoors to children living with cancer and their families.”
Ensures kids receive the medical care and counselling they need while experiencing camp, nature, and friendships with other kids who understand exactly what they’re going through.
Because of key supporters like Kampgrounds of America (KOA), Care Camps’ administrative costs are covered, so 100% of what you raise or donate goes directly to helping kids and families.
For CCRVA, that’s the non-negotiable bottom line:
When we drive awareness and fundraising for Care Camps, the dollars actually reach the camps.
Learn more about CCRVA’s partnership at Care Camps in Canada or explore the broader foundation at carecamps.org.
From the official site:
Ticket price: $25 per ticket
Where to buy: Tickets are available online via CanadaHelps
Ticket limits: There is no limit to how many tickets you can purchase. The more tickets you buy, the better your odds—and the more support you provide to kids with cancer. rvthenorthgiveaway.com
Draw date: The winning ticket will be randomly drawn on March 2, 2026 at The Toronto Spring Camping and RV Show.
Full rules: Contest rules and regulations are available via CRVA’s website from the Giveaway FAQ page.
Before purchasing, entrants should review all eligibility requirements and rules as outlined in the official contest documentation linked from the Giveaway page.
The RV the North Giveaway trailer will be making appearances at select events across Canada, including (as listed on the campaign site):
ORVO Rally – Quinte Isle Campark (Ontario)
Burlington Sound of Music Festival – Burlington, ON
Vancouver Craft Beer Festival – Vancouver, BC
Boots & Hearts Music Festival – near Barrie, ON
Canadian National Exhibition (CNE) – Toronto, ON
Event dates and locations may be updated, so we recommend checking the Events section on the RV the North Giveaway page for the latest schedule.
If you’re a campground owner, RV dealer, supplier, or industry partner, this isn’t just a “nice-to-share” consumer giveaway. It’s a ready-made, national campaign you can plug into your existing marketing, with real impact.
Here are practical ways to operationalize your support:
Promote the Giveaway to your guests and customers
Add a banner or feature tile on your website, link directly to rvthenorthgiveaway.com, and highlight that all proceeds benefit Care Camps through CCRVA’s Care Camps in Canada partnership.
Integrate into your on-site guest experience
Mention the giveaway at check-in, post signage with QR codes in common areas, and feature it in your campground newsletters or pre-arrival emails.
Align with your existing Care Camps efforts
If you’re already running “Donate at Check-In” programs or seasonal fundraisers, position the RV the North Giveaway as an additional way for your guests to support kids with cancer while potentially winning a major prize.
Leverage social media
Share the official campaign graphics and messaging from the Giveaway and CCRVA channels. Short, direct calls-to-action work best: “Support kids with cancer. Win a $100,000 Canadian-built travel trailer. Get your ticket at rvthenorthgiveaway.com.”
This is a turnkey way to show your customers and community that your business is serious about giving back—and to do it through a cause that’s tightly aligned with our industry: camp, nature, and the healing power of the outdoors.
From CCRVA’s standpoint, there are no mixed messages here:
The prize is compelling and high-value.
The beneficiary—Care Camps Foundation via Care Camps in Canada—is credible, targeted, and directly aligned with our sector.
100% of proceeds from the RV the North Giveaway support pediatric oncology camps in Canada.
If you care about camping, RVing, and giving kids with cancer the chance to experience both, this is the moment to act.
Visit rvthenorthgiveaway.com, purchase your ticket, and help us hit the campaign goal so more children and families can access the healing power of camp.